How to Work a Conference

by | Jul 21, 2023 | General | 0 comments

In June I attended a conference in my hometown of Las Vegas. It was a Real Estate Educators Association (REEA) conference. One of my clients taught me how to best approach a conference like this to get the most out of your time there. I used to simply show up to conferences and attend the training sessions, then head home. I learned the conferences aren’t for training. They’re for networking.

Here’s what you want to do:

  1. Obtain a roster of all the attendees
  2. Assess which attendees would be beneficial to reach out to BEFORE the conference
    1. For my client and I we looked for real estate regulators, and schools that we could partner with
  3. Write a personalized email to each attendee you want to contact. In the email schedule a time to meet at the conference…grab a cup of coffee or dinner
  4. Note which attendees you want to look for at the conference
    1. You don’t have to set up a meeting with them. It’s good to match a name to a face.
    2. I made note of regulators in each state that were attending, the ARELLO person, people we’ve collaborated with in the past
  5. Introduce yourself to the people you noted on your roster list and anybody else you meet. Pass out business cards and collect business cards.
    1. This was the hardest step for me. I don’t like butting myself into a conversation and introducing myself. I also don’t like small talk. I like to get-to-the-point and work out a deal. I’m figuring out how to network still. I’ll let you know when I learn more!
  6. After the conference email the people you got contact information from. Ask to schedule a virutal meeting to get to know one another better and discuss how to help each other.
About the Author
<h5>Lauren Kristensen</h5>
Lauren Kristensen

Lauren Kristensen is the owner of Kristensen Designs Inc. She started out as a news producer in 2018. She quickly learned it didn't matter how important the news was, all that mattered was how entertaining it was. For example, high speed car chases, car wrecks, building fires, etc. deserved more attention than state legislative bills or local special elections. Lauren decided she didn't agree with this hierarchy and wanted to focus more on education. She believes helping the individual reach his/her full potential through learning and development is the way to go.


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